Cookie Policy
Cookie policy
What are cookies?
Cookies are small text files (not the ones we eat) that are stored on your device when you visit a website. They help the site work properly and provide information to us about how people use it.
This Cookie Policy explains how we use cookies on earthscale.co.uk.
How we use cookies
We use cookies to:
- Make the website function securely and reliably
- Understand how visitors use the site so we can improve it
- Support our marketing and outreach activity
Some cookies are set by us (“first‑party” cookies) and some by third parties such as Google and HubSpot (“third‑party” cookies).
Types of cookies we use
| Cookie name | Type/provider | Purpose | Duration | |
| __cf_bm | Security/performance | Used by Cloudflare to distinguish between humans and bots and protect the website. | 30 minutes | |
| _gcl_au | Advertising/conversion | Used by Google to understand user interaction with ads and measure campaign performance. | 3 months | |
| _ga | Analytics (Google) | Used by Google Analytics to distinguish unique users and analyse website usage. | 2 years | |
| _ga_V6S7C2M029 | Analytics (Google) | Used by Google Analytics 4 to maintain session state and track site usage. | 2 years | |
| hubspotutk | Analytics/marketing | Used by HubSpot to track visitors and associate website activity with a contact profile. | 6 months | |
| __hstc |
Analytics (HubSpot)
|
Main tracking cookie for visitors; stores visit and session timestamps. | 6 months | |
| __hssrc | Analytics/session (HubSpot) | Identifies whether the visitor has restarted their browser during a session. | Session | |
Strictly necessary and functional cookies
These cookies are needed for the site to work and to remember certain settings. They do not store information that directly identifies you.
Examples include security/performance cookies used by Cloudflare to distinguish between humans and bots and protect the website. Because these cookies are essential, they are always active.
Analytics cookies (Google Analytics)
We use Google Analytics to help us understand how visitors use our website (for example, which pages are visited and how people got to the site). This helps us improve our content and services. These cookies collect information in an anonymised form. We do not use them to identify individual visitors.
Advertising and marketing cookies
We use some cookies to help measure and improve the effectiveness of our communications and outreach.
These include HubSpot cookies used by our HubSpot CRM to understand how visitors interact with our site and to associate website activity with a contact when they submit a form.
Your choices
When you first visit our site, you may see a cookie notice that allows you to accept or reject non‑essential cookies (such as analytics and marketing cookies). You can also control cookies through your browser settings by blocking or deleting them. Please note that blocking some types of cookies may affect how the website functions.
Updates to this policy
We will update this Cookie Policy from time to time, for example if we add new cookies or change how we use them. Any changes will be posted on this page.
Last updated: December 2025
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